This workbook is your business on paper. Whether you're building a coaching practice, launching an online course, or creating a done-for-you service business — every tool in Mom's Gone Mogul feeds back into these pages.
① Complete each page during or after each week's session. Your tools are the homework for that week.
② When you see a TOOL prompt, complete that tool as homework and paste the key outputs here.
③ Bring this workbook to every class, office hours, and live session.
④ This applies whether you're a coach, course creator, or done-for-you service owner — every page works for all three paths.
⑤ Each week's open fields are your rough-draft pass. At the end of every week you'll see a Final Decisions page — that's where you commit your real, landed answers.
⑥ Download or save each week's Final Decisions before moving on. Future tools will ask you to drop them back in.
The fields throughout each week are your sketches. The Final Decisions page at the end of every week is where you commit. Finishing those each week is what keeps you on schedule — the next week's tools assume the prior week's decisions are locked.
You can rebrand later. Companies do it all the time — Instagram launched as Burbn, a check-in app for whiskey lovers, before pivoting to photo sharing; Apple was Apple Computer Co. for thirty years before dropping the "Computer." Rebrands are normal.
For the next 12 weeks: commit, build forward, ship. The goal is a profitable business launched — not absolute perfection.
Make a folder on your desktop (or in Drive / iCloud — wherever feels natural). Each week, click Export My Decisions or Save FDP as PDF on your Final Decisions page and drop the file in there. When a tool asks you to upload your workbook export, you'll know exactly where it lives — no scrambling, no lookups.
These pages are yours. Write in them. Cross things out. Change your mind. That's not inconsistency — that's your business getting clearer.
"I commit to showing up for my business even when it's hard. I commit to trusting the process even when I can't see the results yet. I commit to becoming the person my future clients need me to be."
MogulModel identifies your ideal business model based on your personality, time, and goals. Share your result in the chat when you're done.
Open MogulModel →Complete this before your Week 1 call. Find it in your Week 1 resources in the member portal. Takes about 3 minutes. Works for all business types.
Open NicheFinderQuiz →We'll review your NicheFinderQuiz results together and use the Venn diagram below to hone in on your one actual niche. Share your answers in the chat as we go.
Your niche lives where all three intersect. Study the diagram, then brain dump your answers below.
Look at your three answers above. What topic sits at the intersection of all three? Write it here.
Find the MogulClient link in your Week 1 resources in the member portal. Complete this on your own time before office hours.
During your AI coaching session, you'll get 3 draft "I Help" statements — but only once, near the end of Round 3. Copy and paste all 3 drafts into the workbook below. Then use the AI coach in the tool to hone in on your final version and write it in the Final field. Bring your completed "I Help" statement to office hours.
Open MogulClient →I help [WHO] [DO WHAT / RECEIVE WHAT] so they can [RESULT].
Complete the fields below as you go through MogulClient or immediately after. These are your raw inputs for Week 2 — bring them to the call. Coaches: "client." Course creators: "student." DFY services: "customer."
Your dream client isn't a real person yet — and that's the point. You're building a vivid composite of the person you most want to help: their words, their fears, the thing they wish someone would just say out loud. The more specific you get here, the easier every other decision in this program becomes. Don't try to describe everyone. Describe one person, deeply.
Don't overthink this. A rough draft you bring to Week 2 is worth 10x a perfect one still in your head.
This is your pre-work for Week 2. MogulOffer researches the real pain language in your niche, analyzes what your competition is promising, finds the gaps they're missing, and helps you build a Transformation Bridge that beats what's already in the market.
Complete MogulOffer after finishing MogulClient and the fields above. It takes 30–45 minutes and feels like a conversation, not homework. Bring your outputs to Week 2 — the entire call is built around them.
Find MogulOffer in your portal under Week 2 resources.
Open MogulOffer →Fill out the fields below first, then run MogulOffer. The more specific you are here, the sharper MogulOffer's live market research will be. MogulOffer finds real pain language, analyzes your competition, and builds your Transformation Bridge — but it needs to know what business you're building.
Allow 30–45 minutes for MogulOffer. Come to class with your outputs — we refine everything live together.
Open MogulOffer →Most businesses start with one thing and grow into more. Where are you starting, and where do you see it going? Be honest — even if phase 2 and 3 are just dreams right now.
Take everything above and open MogulOffer in your portal. It will ask you these same questions, then do live market research, find your competitive gaps, and build your Transformation Bridge. Paste your outputs into the Offer Blueprint Worksheet below.
Open MogulOffer →Use MogulOffer to generate your first drafts, then paste them below. Add anything the tool missed from your own research — Reddit threads, Facebook group posts, DMs from potential clients. This blueprint is what you bring to office hours.
The exact words your ideal client uses when they're frustrated and nobody's watching.
You are not selling the bridge. You are selling the other side. Paste your final bridge from MogulOffer.
Not a tagline. A commitment. The thing someone hears and thinks: "that is exactly what I need."
In [TIMEFRAME], I help [SPECIFIC WHO] go from [SPECIFIC PAIN] to [SPECIFIC RESULT].
Three decisions to make this week.
Brand new? Start with 1:1 — fastest path to income and testimonials.
Match duration to the size of the transformation.
Founding cohorts let you launch at a lower price, get testimonials fast, and refine your program with real clients before raising the price.
Price based on the transformation you deliver — not what you'd pay for it yourself.
Write that number down — then go up from there. You are almost certainly undercharging.
Come with every section filled in — even if the answers feel rough. Your Before & After, your Program Promise, your price. We'll sharpen everything together. The goal isn't perfection. The goal is having something real on the page.
This week is all about naming your business and building your brand identity. Work through these in order — each step feeds into the next. Come to office hours with everything filled in below.
Run MogulName to generate your business name and your program/service name. The tool will give you multiple options for both — paste your top choice and runner-up below.
Important: Save or print your full MogulName output. You'll need the complete list of options later — not just the ones you paste here.
Open MogulName →After you pick your name, search it on USPTO.gov and your state business registry before you get attached. Claim your social handles too.
Search USPTO.gov and your state business registry. Claim your social handles on every platform — even the ones you don't plan to use yet.
Trademark your name. Three options depending on your budget:
Go to Pinterest and create a mood board for your brand. This is where you figure out what your brand FEELS like before you pick specific colors and fonts.
What to pin: Anything that gives you the feeling you want your brand to have. Look up "brand mood boards" and "brand identity inspiration" for ideas — but also save photographs that just speak to you. Travel photos, interiors, nature, fashion, food styling — the colors in photographs are some of the best sources for brand palettes. I built most of my palette from travel photography.
What to look for: Colors that keep showing up across your pins. The overall mood — is it warm? Cool? Bold? Soft? Earthy? Luxe? This is what MogulBrand will use to build your actual brand kit.
Have your board link ready for office hours. You'll need to share it with the group so we can give feedback. Make sure you can share the link — we'll all be looking at each other's boards together.
Now that you have your mood board, run MogulBrand. It will use your pins and vibe to generate your complete brand identity — colors, fonts, and voice. Screenshot the images from your Pinterest board and upload them when the tool asks.
Open MogulBrand →| Color Role | Hex Code | Color Name | Preview |
|---|---|---|---|
| Primary (dark anchor) | |||
| Secondary (medium tone) | |||
| Accent (bright) | |||
| Neutral / Background | |||
| Bold pop (sparingly) |
Now that you have your brand colors, fonts, and vibe locked in, run MogulLogo to create your business logo. The tool generates AI prompts you'll use in ChatGPT Images or Midjourney — then you'll refine from there until it feels right.
Your goal: come to office hours with 4 logo variations. These don't have to be perfect — they're conversation starters. We'll help you narrow down.
Have your MogulBrand outputs ready — you'll need your colors, fonts, and vibe words.
Open MogulLogo →Most brands use one of these styles. Knowing the types helps you tell the AI what you want.
Amy's tip: For most new brands, start with a Wordmark or Icon + Text Combo. They're the most versatile — you can use them everywhere from your website to your Instagram profile pic. You can always add a standalone icon later.
Drop in your final logo files here. They'll appear on your Final Decisions page automatically. PNGs with transparent backgrounds are best — anything over 800×800 is auto-resized for storage.
I know this isn't the fun stuff. But here's the truth: things are going to continue to move quickly as we set up the rest of your business, and if these foundations aren't done, you WILL fall behind. Everything coming up builds on what you set up this week. Don't skip steps. Don't say "I'll do it later." Do it now — even the boring parts — so you're ready to build when the time comes.
Your Business Foundations Checklist PDF is in your Kajabi portal under Week 4 Resources. It walks you through every step below. Follow it exactly.
This is the legal foundation. You need this before you can accept payments, open a business bank account, or sign contracts.
Your checklist PDF walks you through choosing your entity type, filing with your state, and getting your EIN.
Your professional online presence starts here. You need a domain and a business email before setting up anything else.
Your checklist PDF covers domain registration and email setup options.
Claim your name on every platform — even if you're not using them yet. Someone else will if you don't.
Don't claim handles one platform at a time. Use Namechk (free) to check 100+ social platforms simultaneously — see exactly where your desired username is available before you decide.
Link to Namechk is in your Week 4 Kajabi Resources.
Separate your business and personal finances from day one. You'll need your EIN for this.
Mixing personal and business finances is one of the fastest ways to lose LLC protection. Open a separate checking account — it doesn't have to be fancy. Many online banks (Relay, Mercury, Novo) offer free business accounts.
Answer these questions in order. Click your answer — the tree will guide you to your setup.
Now that you know which path you're on, set up your payment tools.
Follow the Stripe Setup PDF in your Kajabi Week 4 Resources to get your credit card processing up and running. If you're using Payhip as your storefront for digital products and payments, follow the Payhip Setup PDF as well. Both connect to your business bank account.
This isn't optional. If you're collecting client info or taking payments, you need these documents.
Privacy Policy: Required on ANY website that collects personal info (email signups, contact forms, purchases). Template in your Kajabi resources.
Terms of Service: Required for any website with paid services or content. Protects you if something goes wrong.
Client Contracts: Whether you're coaching, consulting, or doing DFY work — you need a signed agreement before money changes hands. Referral links for legal template providers are in the portal.
If running Meta Ads: Add the required Meta disclaimer to your landing page footer.
State/County Requirements: Check whether your state requires a business license, sales tax registration, or insurance (e.g. Workers' Comp in CA, general liability for events/DFY services).
Your checklist PDF covers each legal document and where to get templates. Referral links for legal contract providers are included. (Once you have a website, you'll add these there too.)
The next few weeks move fast — we're building your offer, your curriculum, your pricing, and your systems. If these foundations aren't done, you will fall behind. Everything coming up depends on having your business registered, your bank account open, your payment processing working, and your legal documents in place.
This isn't the exciting stuff. But this is the stuff that separates people who launch from people who plan to launch someday. Get it done this week.
Fill this out during the call — your answers become the raw material for MogulBlueprint.
Everything you map out here becomes the raw material you'll feed into MogulBlueprint after the call. Work through it during the session — don't wait until homework time.
Your outputs from this worksheet will be needed to input into MogulBlueprint — have them ready before you start the tool.
Choose Your Path
This page captures your decisions from the Bonuses + Freebies + Bumps Guide PDF in your Week 5 Resources. Work through that guide first — then fill in your final answers here. Your answers feed directly into MogulBlueprint and into Weeks 7, 8, and 11.
The free thing that gets people on your email list and into your funnel.
Define at least 2 bonuses (a 3rd is optional). Each bonus should solve a SECONDARY problem your client has — not the same one your core offer solves.
Bonus #1
Bonus #2
Bonus #3 (optional)
At least one bump OR upsell is required. Both is even better.
Once these answers are filled in, head to Week 5B or Week 5C (depending on your path) to build out your full curriculum or service framework using MogulBlueprint. Your answers above will feed directly into your MogulBlueprint inputs.
Your homework: map out your complete program framework. Work backwards from your transformation.
Open MogulBlueprint →Name each module by the OUTCOME it delivers — not the topic it covers.
Your homework this week is to run MogulBlueprint and build out your entire curriculum (coaches/course creators) or your complete signature framework and service structure (DFY providers). This is the backbone of your business — the thing people are paying you for. It has to be done before office hours on Wednesday.
We are not coming back to this. Once we pass this week, we move into pricing, tech, and launch. If your offer isn't built, everything after this will feel like you're building on sand. So build it now.
Use everything from your On-Call Worksheet (above) as your inputs. Your transformation statement, your obstacles, your rough curriculum outline, your method name, your bonuses — all of it feeds directly into MogulBlueprint. The more detail you give it, the better it builds.
Set aside 60–90 minutes. Do it somewhere quiet. Give it real thought. This is the single most important piece of homework in the entire program.
Open MogulBlueprint →MogulBlueprint gives you a framework. Now make it yours. Go look at what your competitors are offering. Read their sales pages. Look at their module names, their promises, their bonuses. Then ask yourself: what's missing? What would I do differently? What do I know that they're not teaching?
Add to your blueprint. Subtract what doesn't fit. Make it sound like you, not like a template.
Bring your completed MogulBlueprint output to office hours on Wednesday. We're going to tighten it together — sharpen the module names, cut what's redundant, add what's missing, and make sure it flows like a real program someone would pay for.
Come with questions. Come with doubts. Come with "I'm not sure about this section." That's exactly what office hours are for.
By the end of this week, you need to have something you'd feel comfortable charging $5,000 for.
Not a rough idea. Not a list of topics. A complete program or service framework with named modules, clear outcomes, a delivery structure, and enough detail that if someone asked "what do I get?" you could walk them through every step without hesitating. That's the bar. Hit it this week.
MogulPricer gives you data-backed recommendations based on your client profile, business model, and offer architecture. Run it first. Then come back here.
Honest truth: your final price will feel WRONG until you make your first few sales. Every coach and service provider who has ever sold anything felt this. Say the number out loud three times before your first discovery call. It gets easier.
Open MogulPricer →Drop your MogulPricer JSON output below to auto-fill, or jot the numbers in manually as you scan the tool.
Drag the mogulpricer-output-…json file you downloaded from MogulPricer to auto-fill both the recommendations below AND your locked-in per-tier decisions in Step 3. Anything you've already typed stays put.
Take MogulPricer's recommendations, apply your gut + the 10x ROI math from today's class, and commit. The numbers you write here are the numbers your sales page will quote, your discovery calls will reference, and MogulScript will write copy around. Make them final.
Optional. If you exported a mgm-decisions-…json from an earlier Final Decisions page, drop it to pre-fill your committed prices, guarantee, and policies. Anything you've already typed stays put.
The exact words you'll put on your sales page and say on discovery calls. Not a refund policy — a commitment to results. (See class notes if you forgot the framework.)
These protect you AND your clients. Specific is better than fancy.
Scroll to the end of this week's page and click Export My Decisions (JSON). That single file contains every decision you've made in Weeks 1–6. Open MogulScript in your portal, drag the file into the drop zone at the top, and it will pre-fill your business name, niche, dream client, transformation, prices, guarantee, and policies in one shot. Then you'll spend Week 6's homework time on voice calibration — not on retyping anything you've already decided.
Plan to spend 20–30 minutes in MogulScript — longer if you're generating full website copy (sales page + about + services + email sequences). It's the most time-intensive tool in the program. Block the time before you start. Rushing it shows up in the output.
Download your pricing, guarantee, and all 5 policies. Keep them somewhere safe — you'll need them for your contracts, discovery calls, and client onboarding.
Plan to spend 20–30 minutes in MogulScript — longer if you're generating full website copy (sales page + about + services + email sequences). It's the most time-intensive tool in the program. Block the time before you start. Rushing it shows up in the output.
MogulScript opens with a voice calibration section. Answer every question like you're texting your best friend — not like you're writing a bio. The more honest and specific you are here, the more your copy sounds like you wrote it on your best day.
Work through it page by page. Don't try to generate everything in one sitting. Start with your Foundation page, then your Sales or Service page, then your Homepage. That's the order that matters most for what's coming in Week 7.
Set aside 60 to 90 minutes. Give it real inputs. A rushed workbook produces generic copy — a complete workbook produces copy you'll actually use.
Your MogulScript output for at least your sales or service page. We review it together before you build anything in Week 7.
MogulScript™ is included in your MogulMethod enrollment.
Find it in your portal under Week 6 tools.
| Tool | Status | URL / Account Email |
|---|---|---|
| Calendly | ||
| Email Platform | ||
| Stripe | ||
| Payhip | ||
| Landing Page |
MogulSite is NOT a DIY builder. You share your MogulBrand kit and MogulScript copy — it builds your branded site FOR YOU, beating competitors on hooks, CTAs, and conversion.
Find your student discount code in the Community for additional pages.
Open MogulSite →Someone finds you online, likes your vibe, but isn't ready to buy. You give them something free. They give you their email. Now you're in their inbox. That's a funnel. MogulFunnel generates your DM script and maps the whole flow.
Open MogulFunnel →Goal: 50 contacts in 5 days. Track your numbers daily.
| Day | DMs Sent | Responses | Calls Booked | Offers Made |
|---|---|---|---|---|
| Day 1 | ||||
| Day 2 | ||||
| Day 3 | ||||
| Day 4 | ||||
| Day 5 |