This workbook is your business on paper. Whether you're building a coaching practice, launching an online course, or creating a done-for-you service business — every tool in Mom's Gone Mogul feeds back into these pages.
① Complete each page during or after each week's session. Your tools are the homework for that week.
② When you see a TOOL prompt, complete that tool as homework and paste the key outputs here.
③ Bring this workbook to every class, office hours, and live session.
④ This applies whether you're a coach, course creator, or done-for-you service owner — every page works for all three paths.
⑤ Each week's open fields are your rough-draft pass. At the end of every week you'll see a Final Decisions page — that's where you commit your real, landed answers.
⑥ Download or save each week's Final Decisions before moving on. Future tools will ask you to drop them back in.
The fields throughout each week are your sketches. The Final Decisions page at the end of every week is where you commit. Finishing those each week is what keeps you on schedule — the next week's tools assume the prior week's decisions are locked.
You can rebrand later. Companies do it all the time — Instagram launched as Burbn, a check-in app for whiskey lovers, before pivoting to photo sharing; Apple was Apple Computer Co. for thirty years before dropping the "Computer." Rebrands are normal.
For the next 12 weeks: commit, build forward, ship. The goal is a profitable business launched — not absolute perfection.
Make a folder on your desktop (or in Drive / iCloud — wherever feels natural). Each week, click Export My Decisions or Save FDP as PDF on your Final Decisions page and drop the file in there. When a tool asks you to upload your workbook export, you'll know exactly where it lives — no scrambling, no lookups.
These pages are yours. Write in them. Cross things out. Change your mind. That's not inconsistency — that's your business getting clearer.
"I commit to showing up for my business even when it's hard. I commit to trusting the process even when I can't see the results yet. I commit to becoming the person my future clients need me to be."
Spend 5–10 minutes taking the NicheFinderQuiz — even if you think you already know your niche. You might be surprised by what comes up. Some clients have even discovered a secondary income stream from their results.
Open NicheFinderQuiz →MogulModel identifies your ideal business model based on your personality, time, and goals. Share your result in the chat when you're done.
Open MogulModel →You took the NicheFinderQuiz before our Week 1 call. (Haven't done it yet? Click below — it takes about 3 minutes and works for all business types.) Fill in your results right here:
Open NicheFinderQuiz →We'll review your NicheFinderQuiz results together and use the Venn diagram below to hone in on your one actual niche. Share your answers in the chat as we go.
Your niche lives where all three intersect. Study the diagram, then brain dump your answers below.
Look at your three answers above. What topic sits at the intersection of all three? Write it here.
We'll draft this together live in class. Don't overthink it — messy first draft. You'll refine the polished version through MogulClient as homework.
I help [Ideal Client] go FROM [Pain Point / Before] TO [Empowered After] THROUGH [Your Method] IN [Time Frame].
Find the MogulClient link in your Week 1 resources in the member portal. Complete this on your own time before office hours.
During your AI coaching session, you'll get 3 draft "I Help" statements — but only once, near the end of Round 3. Copy and paste all 3 drafts into the workbook below. Then use the AI coach in the tool to hone in on your final version and write it in the Final field. Bring your completed "I Help" statement to office hours.
Open MogulClient →I help [WHO] [DO WHAT / RECEIVE WHAT] so they can [RESULT].
Complete the fields below as you go through MogulClient or immediately after. These are your raw inputs for Week 2 — bring them to the call. Coaches: "client." Course creators: "student." DFY services: "customer."
Your dream client isn't a real person yet — and that's the point. You're building a vivid composite of the person you most want to help: their words, their fears, the thing they wish someone would just say out loud. The more specific you get here, the easier every other decision in this program becomes. Don't try to describe everyone. Describe one person, deeply.
Pure gold for me. Be honest, be quick — first reaction beats polished. Saves as you type. When you're done, hit Send.
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
Fill in the Rough Draft section below AS Amy teaches each piece on the call. You just learned the framework — now you draft your offer in real time. Don't overthink it. Rough is the point.
After class, you'll run MogulOffer as homework. The tool will research your real market, find the actual pain language, and sharpen everything you drafted in class. You'll paste those refined outputs into the Tool Outputs section below.
By Wednesday office hours, you'll have committed answers in the Final Decisions section at the bottom.
Fill this in DURING Monday's class as we teach each piece. This is your rough draft — your starting point. You'll refine it with MogulOffer as homework.
Most businesses start with one thing and grow into more. Where are you starting, and where do you see it going? Be honest — even if phase 2 and 3 are just dreams right now.
This is the part most coaches skip. The more specific you are, the more MogulOffer can help you stand out.
We just walked through this together. Try it now, rough. FROM = where your client is. TO = where they want to be. VIA = your method. IN = your timeframe. This is your starting point — MogulOffer will sharpen it.
You just drafted your offer in class. Now MogulOffer will research your market, find real pain language, analyze your competition, and refine your bridge. Take everything you wrote above and feed it into MogulOffer. The tool gives you back something sharper than your rough draft. Paste those outputs in the next section.
Open MogulOffer →These are the outputs MogulOffer generated. They should be sharper than your in-class rough draft — that's the point.
The exact words your ideal client uses when they're frustrated and nobody's watching.
Paste the refined Bridge MogulOffer generated. Compare to your rough draft above — see how the tool sharpened it?
Not a tagline. A commitment. The thing someone hears and thinks: "that is exactly what I need."
In [TIMEFRAME], I help [SPECIFIC WHO] go from [SPECIFIC PAIN] to [SPECIFIC RESULT].
Three decisions to make this week.
Brand new? Start with 1:1 — fastest path to income and testimonials.
Match duration to the size of the transformation.
Founding cohorts let you launch at a lower price, get testimonials fast, and refine your program with real clients before raising the price.
Price based on the transformation you deliver — not what you'd pay for it yourself.
Write that number down — then go up from there. You are almost certainly undercharging.
Come with every section filled in — even if the answers feel rough. Your Before & After, your Program Promise, your price. We'll sharpen everything together. The goal isn't perfection. The goal is having something real on the page.
This is the big one — solidifying your offer, the heart of what you're selling. Everything from here gets built on top of it. Be honest, be quick — first reaction beats polished.
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
This week is built in three passes. Pass 1 — in class on Monday — you'll draft your vibe words, color direction, and brainstorm business + program names. Pass 2 — homework — you'll run MogulName, MogulBrand, and MogulLogo to sharpen everything. Pass 3 — Wednesday office hours — you'll lock your Final Decisions at the bottom and save your FDP JSON.
Brainstorm 5 vibe words in 60 seconds — the ones that make you say "yes, that's me" without hesitating. You're not limited to the slide list — if a better word comes to mind, use it.
Now narrow to 3 — and pair each with a color that FEELS like that word. Example: Witty → Orange · Direct → Nile Blue · Warm → Almond.
| VIBE WORD | → COLOR |
|---|---|
Your business name is your long-term brand home. Five frameworks to choose from:
3 minutes. Write 5 business name options. Stream of consciousness — no editing, no judging.
Your program name should signal the transformation, not just describe what you teach. The naming formula:
[THE/YOUR] [SIGNATURE NAME] — From [BEFORE] to [AFTER] In [TIMEFRAME]
Example: "The Mogul Method: From Side Hustle to CEO In 90 Days." Any of the 5 business-naming frameworks above can also work for programs — outcome-based and vibe-based pair especially well.
Brainstorm names for up to 4 packages. Start with one — add more if you offer multiple packages (e.g. a wedding planner might want "Full Planning", "Day-Of Coordination", and "Partial Planning"). Each package can have 3–5 name options.
Write 3 name options using the formula.
Go to Pinterest and create a mood board for your brand. This is where you figure out what your brand FEELS like before you pick specific colors and fonts.
What to pin: Anything that gives you the feeling you want your brand to have. Look up "brand mood boards" and "brand identity inspiration" for ideas — but also save photographs that just speak to you. Travel photos, interiors, nature, fashion, food styling — the colors in photographs are some of the best sources for brand palettes. I built most of my palette from travel photography.
What to look for: Colors that keep showing up across your pins. The overall mood — is it warm? Cool? Bold? Soft? Earthy? Luxe? This is what MogulBrand will use to build your actual brand kit.
Have your board link ready for office hours. You'll need to share it with the group so we can give feedback. Make sure you can share the link — we'll all be looking at each other's boards together.
Run MogulName to generate your business name and your program/service name. The tool will give you multiple options for both — paste your top choice and runner-up below.
Important: Save or print your full MogulName output. You'll need the complete list of options later — not just the ones you paste here.
Open MogulName →After you pick your name, search it on USPTO.gov and your state business registry before you get attached. Claim your social handles too.
After running the tool: paste your top tool-suggested picks below. These may match your in-class drafts, or they may surface options you didn't think of. Both are valid — use whichever lands best.
Search USPTO.gov and your state business registry. Claim your social handles on every platform — even the ones you don't plan to use yet.
Trademark your name. Three options depending on your budget:
Now that you have your mood board, run MogulBrand. It will use your pins and vibe to generate your complete brand identity — colors, fonts, and voice. Screenshot the images from your Pinterest board and upload them when the tool asks.
Open MogulBrand →Paste MogulBrand's outputs into the brand kit below. The tool builds from your mood board screenshots + the vibe direction you drafted in class.
| Color Role | Hex Code | Color Name | Preview |
|---|---|---|---|
| Primary (dark anchor) | |||
| Secondary (medium tone) | |||
| Accent (bright) | |||
| Neutral / Background | |||
| Bold pop (sparingly) |
Now that you have your brand colors, fonts, and vibe locked in, run MogulLogo to create your business logo. The tool generates AI prompts you'll use in ChatGPT Images or Midjourney — then you'll refine from there until it feels right.
Your goal: come to office hours with 4 logo variations. These don't have to be perfect — they're conversation starters. We'll help you narrow down.
Have your MogulBrand outputs ready — you'll need your colors, fonts, and vibe words.
Open MogulLogo →Create a separate Pinterest board of 5–10 logos you really like before starting MogulLogo. The tool asks you to reference what you've gravitated toward.
Most brands use one of these styles. Knowing the types helps you tell the AI what you want.
Amy's tip: For most new brands, start with a Wordmark or Icon + Text Combo. They're the most versatile — you can use them everywhere from your website to your Instagram profile pic. You can always add a standalone icon later.
Drop in your final logo files here. They'll appear on your Final Decisions page automatically. PNGs with transparent backgrounds are best — anything over 800×800 is auto-resized for storage.
Branding week — three tools back-to-back. This is where it starts feeling real. Tell me how each one felt.
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
I know this isn't the fun stuff. But here's the truth: things are going to continue to move quickly as we set up the rest of your business, and if these foundations aren't done, you WILL fall behind. Everything coming up builds on what you set up this week. Don't skip steps. Don't say "I'll do it later." Do it now — even the boring parts — so you're ready to build when the time comes.
Your Business Foundations Checklist PDF is in your Kajabi portal under Week 4 Resources. It walks you through every step below. Follow it exactly.
This is the legal foundation. You need this before you can accept payments, open a business bank account, or sign contracts.
Your checklist PDF walks you through choosing your entity type, filing with your state, and getting your EIN.
Your professional online presence starts here. You need a domain and a business email before setting up anything else.
Your checklist PDF covers domain registration and email setup options.
Claim your name on every platform — even if you're not using them yet. Someone else will if you don't.
Don't claim handles one platform at a time. Use Namechk (free) to check 100+ social platforms simultaneously — see exactly where your desired username is available before you decide.
Link to Namechk is in your Week 4 Kajabi Resources.
Separate your business and personal finances from day one. You'll need your EIN for this.
Mixing personal and business finances is one of the fastest ways to lose LLC protection. Open a separate checking account — it doesn't have to be fancy. Many online banks (Relay, Mercury, Novo) offer free business accounts.
Answer these questions in order. Click your answer — the tree will guide you to your setup.
Now that you know which path you're on, set up your payment tools.
Follow the Stripe Setup PDF in your Kajabi Week 4 Resources to get your credit card processing up and running. If you're using Payhip as your storefront for digital products and payments, follow the Payhip Setup PDF as well. Both connect to your business bank account.
This isn't optional. If you're collecting client info or taking payments, you need these documents.
Privacy Policy: Required on ANY website that collects personal info (email signups, contact forms, purchases). Template in your Kajabi resources.
Terms of Service: Required for any website with paid services or content. Protects you if something goes wrong.
Client Contracts: Whether you're coaching, consulting, or doing DFY work — you need a signed agreement before money changes hands. Referral links for legal template providers are in the portal.
If running Meta Ads: Add the required Meta disclaimer to your landing page footer.
State/County Requirements: Check whether your state requires a business license, sales tax registration, or insurance (e.g. Workers' Comp in CA, general liability for events/DFY services).
Your checklist PDF covers each legal document and where to get templates. Referral links for legal contract providers are included. (Once you have a website, you'll add these there too.)
The next few weeks move fast — we're building your offer, your curriculum, your pricing, and your systems. If these foundations aren't done, you will fall behind. Everything coming up depends on having your business registered, your bank account open, your payment processing working, and your legal documents in place.
This isn't the exciting stuff. But this is the stuff that separates people who launch from people who plan to launch someday. Get it done this week.
This week was the DIY tech grind — and it's different for everyone. I lean on the PDFs to walk you through it, so I need brutal honesty about where they held up and where they left you stranded.
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
Fill this out during the call — your answers become the raw material for MogulBlueprint.
Everything you map out here becomes the raw material you'll feed into MogulBlueprint after the call. Work through it during the session — don't wait until homework time.
Your outputs from this worksheet will be needed to input into MogulBlueprint — have them ready before you start the tool.
Choose Your Path
This page captures your decisions from the Bonuses + Freebies + Bumps Guide PDF in your Week 5 Resources. Work through that guide first — then fill in your final answers here. Your answers feed directly into MogulBlueprint and into Weeks 7, 8, and 11.
The free thing that gets people on your email list and into your funnel.
Define at least 2 bonuses (a 3rd is optional). Each bonus should solve a SECONDARY problem your client has — not the same one your core offer solves.
Bonus #1
Bonus #2
Bonus #3 (optional)
Define at least 2 (a 3rd is optional). Each is either an order bump at checkout, an upsell after purchase, or both — indicate where it appears.
Upsell / Bump #1
Upsell / Bump #2
Upsell / Bump #3 (optional)
Your homework this week is to run MogulBlueprint and build the thing you're actually selling — your curriculum, your service playbook, your product, or your store blueprint, depending on your path. This is the backbone of your business. It has to be done before office hours on Wednesday.
We are not coming back to this. Once we pass this week, we move into pricing, tech, and launch. If your offer isn't built, everything after this will feel like you're building on sand. So build it now.
Use everything from your On-Call Worksheet as your inputs. Your transformation statement, your method name, your bonuses, and whatever your path asked you to build — your curriculum outline, your service tiers, your product, or your collections. All of it feeds directly into MogulBlueprint. The more detail you give it, the better it builds.
Set aside 60–90 minutes. Do it somewhere quiet. Give it real thought. This is the single most important piece of homework in the entire program.
Open MogulBlueprint →Before you click — have these three files ready:
· Your Week 5 Final Decisions (the button above)
· Your MogulClient profile (Week 1)
· Your MogulOffer file (Week 2)
Blueprint reads all three and pre-fills your answers. Missing one? Skip it — you'll just type more.
MogulBlueprint gives you a framework. Now make it yours. Go look at what your competitors are doing. Read their sales pages, their product pages, their about pages. Look at what they name things, what they promise, what they throw in. Then ask yourself: what's missing? What would I do differently? What do I know that they clearly don't?
Add to your blueprint. Subtract what doesn't fit. Make it sound like you, not like a template.
Bring your completed MogulBlueprint output to office hours on Wednesday. We're going to tighten it together — sharpen the names, cut what's redundant, add what's missing, and make sure it flows like something someone would actually pay for.
Come with questions. Come with doubts. Come with "I'm not sure about this section." That's exactly what office hours are for.
By the end of this week, you need to have something you'd feel comfortable charging $5,000 for.
Not a rough idea. Not a list of topics. A complete, built-out offer — every piece named, every outcome clear, every step accounted for. Enough detail that if someone asked "what exactly do I get?" you could walk them through it without hesitating. That's the bar. Hit it this week.
This is a heavy build week — you're creating your entire curriculum/packages WITH the AI doing the hard work alongside you. I want the play-by-play on how that felt.
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
MogulPricer gives you data-backed recommendations based on your client profile, business model, and offer architecture. Run it first. Then come back here.
Honest truth: your final price will feel WRONG until you make your first few sales. Every coach and service provider who has ever sold anything felt this. Say the number out loud three times before your first discovery call. It gets easier.
Open MogulPricer →If you saved an mgm-pricer-suggestions-…json file from MogulPricer's Save suggestions to file button, drop it here to review the AI's pricing recommendations before going back to lock them in. These are SUGGESTIONS — not final decisions. Your Final Decisions page (further down) only fills in once you've committed to your prices.
This is the amber-numbered file — the one named mgm-pricer-suggestions-…json that MogulPricer downloads when you click Save suggestions to file. Re-importing replaces what's shown.
Drop your MogulPricer JSON output below to auto-fill, or jot the numbers in manually as you scan the tool.
This is MogulPricer's raw output — the file named mogulpricer-output-…json that downloads when you click the workbook-JSON button in MogulPricer. Drop it here to auto-fill the recommendations below AND your locked-in per-tier decisions in Step 3. Anything you've already typed stays put.
Take MogulPricer's recommendations, apply your gut + the 10x ROI math from today's class, and commit. The numbers you write here are the numbers your sales page will quote, your discovery calls will reference, and MogulScript will write copy around. Make them final.
Optional — this is the blue-numbered file. If you saved one from an earlier Final Decisions page (named WEEK-..._FINAL-DECISIONS_...json), drop it here to pre-fill your committed prices, guarantee, and policies. Anything you've already typed stays put.
FINAL-PRICING-DECISIONS_…json). It carries every pricing block you've filled in — coaching / DFY / digital products. MogulScript reads it to generate copy with your locked-in prices.
The exact words you'll put on your sales page and say on discovery calls. Not a refund policy — a commitment to results. (See class notes if you forgot the framework.)
These protect you AND your clients. Specific is better than fancy.
Download your pricing, guarantee, and all 5 policies. Keep them somewhere safe — you'll need them for your contracts, discovery calls, and client onboarding.
Scroll to the end of this week's page and click Export My Decisions (JSON). That single file contains every decision you've made in Weeks 1–6. Open MogulScript in your portal, drag the file into the drop zone at the top, and it will pre-fill your business name, niche, dream client, transformation, prices, guarantee, and policies in one shot. Then you'll spend Week 6's homework time on voice calibration — not on retyping anything you've already decided.
Plan to spend 20–30 minutes in MogulScript — longer if you're generating full website copy (sales page + about + services + email sequences). It's the most time-intensive tool in the program. Block the time before you start. Rushing it shows up in the output.
Plan to spend 20–30 minutes in MogulScript — longer if you're generating full website copy (sales page + about + services + email sequences). It's the most time-intensive tool in the program. Block the time before you start. Rushing it shows up in the output.
MogulScript opens with a voice calibration section. Answer every question like you're texting your best friend — not like you're writing a bio. The more honest and specific you are here, the more your copy sounds like you wrote it on your best day.
Work through it page by page. Don't try to generate everything in one sitting. Start with your Foundation page, then your Sales or Service page, then your Homepage. That's the order that matters most for what's coming in Week 7.
Set aside 60 to 90 minutes. Give it real inputs. A rushed workbook produces generic copy — a complete workbook produces copy you'll actually use.
Your MogulScript output for at least your sales or service page. We review it together before you build anything in Week 7.
MogulScript™ is included in your MogulMethod enrollment.
Find it in your portal under Week 6 tools.
Pricing AND copy week — two of the meatiest tools. MogulScript especially does a ton of heavy lifting, so tell me how the output actually came out.
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
| Tool | Status | URL / Account Email |
|---|---|---|
| Calendly | ||
| Email Platform | ||
| Stripe | ||
| Payhip | ||
| Landing Page |
MogulSite is NOT a DIY builder. You share your MogulBrand kit and MogulScript copy — it builds your branded site FOR YOU, beating competitors on hooks, CTAs, and conversion.
Find your student discount code in the Community for additional pages.
Open MogulSite →Build-your-site week! MogulSite does the heavy lifting on your pages. Tell me how the actual build went.
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
Someone finds you online, likes your vibe, but isn't ready to buy. You give them something free. They give you their email. Now you're in their inbox. That's a funnel. MogulFunnel generates your DM script and maps the whole flow.
Open MogulFunnel →No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
Goal: 50 contacts in 5 days. Track your numbers daily.
| Day | DMs Sent | Responses | Calls Booked | Offers Made |
|---|---|---|---|---|
| Day 1 | ||||
| Day 2 | ||||
| Day 3 | ||||
| Day 4 | ||||
| Day 5 |
No business is built overnight — this is a marathon, and half the work is mental. Before you dive into this week, pause and name three things you accomplished last week. Big or small. Showing up counts. Progress counts. This is how you get to the finish line — and then climb to the top.
Your honest review helps other moms find their way here — and it means the world to me. Leave a review on Google and/or Trustpilot, share a testimonial below, and you'll unlock 2 extra weeks of MogulAds, free. Just be honest — your real experience is what matters most.